I had better start by owning up to not having read Designers Don’t Read by Howe - I had seen lots of press for it but never got round to picking up a copy.
I wanted to read Austin Howe’s Designers Don’t Readjust to be contrary. I read a great deal, as you might imagine writing these reviews. Indeed, one of the main reasons for starting The Designer’s Review of Books was a complaint about the paucity of writing in many design books.
What makes a good ad? What makes an award-winning creative idea? These days its easy to get distracted by fancy art direction and technological novelties, but when you strip all that away, does the idea still stand up?
