What makes a good ad? What makes an award-winning creative idea? These days its easy to get distracted by fancy art direction and technological novelties, but when you strip all that away, does the idea still stand up?
I am cheating here because UPPERCASE is a magazine and not a book, but rules are made to be broken. How could a web site that bills tags itself with “books for the creative mind” turn down a review of the first issue of a magazine that bills itself as a “magazine for the creative and curious”?
The car sums up the contradictions of industrialised age more than any other design object. Simultaneously a symbol of desire, design and engineering brilliance and of over-consumption of resources and destruction of the environment.
What would Paul Rand have been like as a teacher? He was renowned for his stinging critiques ornery manner, yet in Paul Rand: Conversations with Students (Amazon: US|CA|UK|DE) Philip Burton chooses the word ‘compassionate’ to describe him.
(Guest Review by David Sherwin)
Underwhelmed.
We’ve all had this reaction when encountering a product or service that just didn’t cut it.
Take, for example, the alarm clock next to my bed.
“Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.
